Michael Stevens

I am a Digital Story Teller

The internet is full of brands vying for our attention online and I exist to help companies cut through the digital noise to share their authentic stories.

This is where I believe I can assist you with Social Media, Brand Building, and Campaign Management since I have seen first-hand how impactful storytelling on social media can create a lot of engagement and trust with a brand.

Brand Builder

Social Media Strategist

Campaign Creator

My Expertise

Digital Media Marketing

Over the years, I’ve been compelled to explore the exciting world of digital marketing. This curiosity prompted me to pursue formal studies at BrainStation in Vancouver. Since completing my marketing education, I have put my skills to work professionally at three startups: ProcedureFlow, ElectroNeek, and Dear Snackers.

Above all else I believe in the power of storytelling in high impact digital campaigns. More importantly, I also possess the creative skills necessary to execute on the vision.

I’d love the opportunity to discuss how my skills and talents can support your brand with creating some fun content on social media that people will enjoy engaging with.

Instagram Followers acquired within 6 months

Instagram users reached within 6 months

LinkedIn Followers acquired within 6 months

Portfolio

Portfolio Highlights

In this portfolio you will find a mix of samples from my professional career as a digital marketer, as well as some samples from other digital projects that I have completed on my own time. These samples from my professional career will show work as it relates to Branding, Social Media marketing, and Campaign management.

ProcedureFlow is a Canadian B2B startup business that sells visual knowledge management software to contact centers and customer service departments.

As their first Social Media & Community Specialist, I designed and implemented their organic social media strategy which led to lead generation and:

– 15% growth on LinkedIn
– 30% growth of new user sign ups to the Slack community channel

Furthermore I helped the ProcedureFlow brand evolve by establishing standard animations to be used in videos, like the one you can see here.

For more highlights of this portion of my portfolio, feel free to click into the link below.

ElectroNeek is a SaaS startup company that offers Managed Service Providers a hyper-automation platform for them to design Robotic Processing Automation (RPA) bots with.

As their first ever contracted Social Media Specialist hire, I was responsible for developing several social media campaigns as well as set up the company with the software necessary to execute these tasks.

All details and highlights can be found in the page below.

Dear Snackers is a Canadian startup company that sells Makhana (aka fox nuts) snacks. This video that you see here is an Instagram ad created in Canva.

As their first-ever Marketing Development Manager, I was tasked with organizing a marketing strategy that introduced a digital customer journey including social media, content, and paid ad strategies.

The video that you see here is an Instagram video post created in Canva. And for more highlights of this portion of my portfolio, feel free to click into the link below.

Because video content is the digital standard, I decided to train myself on how to animate using Adobe Animate and Adobe After Effects so that I can tell stories more effectively.

These technical and creative skills are especially crucial to have as I can empower creative teams with the briefs necessary to deliver their best work to meet deadlines.

I also bring these creative skills to the team, offering additional creative support that fills any missing creative skill gaps.

Each video is created using a combination of:
• Adobe Animate
• Adobe Audition
• Adobe Illustrator
• Adobe Premiere Pro
• Canva

With Brainstation, I graduated from their full-time Digital Marketing boot-camp. At the end of the program, students are expected to create a final capstone project showcasing what we have learned.

LogCast is a conceptual mobile app bringing your blogs, vlogs, and podcast subscription emails all to one convenience location for users to access anywhere.

This project showcases a conceptual app, a marketing launch strategy, and a measurement plan.

MarTech Expertise

Adobe Animate

2 Years Experience

Adobe Illustrator

3 Years Experience

Adobe Premiere Pro

3 Years Experience

Facebook Ads

4 Years Experience

Google Ads

3 Years Experience

Hootsuite

3 Years Experience

Mailchimp

2 Years Experience

Adobe Audition

2 Years Experience

Adobe Photoshop

3 Years Experience

Adobe After Effects

2 Years Experience

Canva

6 Years Experience

Google Analytics

3 Years Experience

Google Sheets

6 Years Experience

WordPress

4 Years Experience

Testimonials

I had an absolute pleasure working with Michael to develop content for social media channels for a growing start-up that previously had zero organized social media efforts. From the jump, it's clear to me that Michael is a wizard when it comes to growing the social networks of a young organization, and he quickly produced exponential growth on nearly every platform ElectroNeek shares on.

AlexEditorial Manager

Michael has a firm grasp on social media best practices and is highly skilled in developing social media strategies for both the short-term and the long term. Typically Michael presents these strategies in well thought-out options that have aided us in raising brand awareness on our organic social media platforms. Michael is an excellent organizer and is a positive presence within the company. He works best autonomously and we have seen some stellar results by allowing him to perform at his best. For example, he was able to grow our Instagram following by over 600% in the last 7 months, and he was able to double our LinkedIn following.

AlexeyCBDO